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AlexRileyexplorestheworldofthetechnologysuperbrands-howtheygetustobuytheirstuff,trustthemandevenidolisethem.Hemeetsthesupergeekswhoareinventingthefutureandfindsouthowsomeofthemostpowerfulcompaniesintheworldreallymaketheirbillions.
E1technology
Alextakesacloserlookatsomeofthemostpowerfultechnologybrandsintheworld-includingApple,Microsoft,Sony,Nokia,Facebook,andGoogle-howhavetheybecomesocentraltoourlivesandhowdotheyplantostayaheadofthegame?HefindsoutwhyMicrosoftnowhavetospendbillionsofdollarseveryyearondevelopmenttoscoreahitproductandwhygamesconsolecompaniesarewillingtolosebillionstogettheirproductinyourlivingroom.HediscovershowtechnologyformatwarsarebeingdeterminedwiththehelpofthepornindustryandhowApplehasliterallybecomeanewreligion.
E2fashion
FashionnoviceAlexRileydivesintotheworldofclothingsuperbrandstofindouthowthesebilliondollarglobalorganisationshaveinvadedourwardrobesandourminds.Whenhediscoversthatdesignerhandbagsaresodesirablethatsomewomenwillpay100poundsamonthjusttorentone,he'sdeterminedtohavetheirheadsexaminedtofindoutwhy.
E3food
AlexRileyisonthetrailoftheglobalfoodanddrinkgiants.What'ssospecialaboutthem?Howhavetheypenetratedourbrainssowerecognisethemlikemembersofourownfamilies?Alextravelstheglobetofindwherethey'vecomefromandhowtheymakeuskeeponbuyingthem.
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